With the overwhelming need to feed the media beast with more and more video content, clients today require help not only producing video and navigating production logistics, but also in managing the terabytes of footage and data these shoots generate. Hard drives filled with footage pile up—and are easily lost. Vendors go AWOL. Projects stall. File security languishes. And the boss gets angry.
Our solution: the Adsmith DAM (digital asset management) system. Developed with our IT team in Hollywood, leveraging Silicon Valley technology, the system is totally customized to fit your or your client's needs. Simple and intuitive, it pairs advanced backend software with a full-time librarian staff on the front end, to collect, ingest, metatag and secure all footage and masters—enabling expedient searches, creation of playlists, simple file sharing and quick downloads, adding efficiency and time savings for all internal and external stakeholders along the production line. And all at a cost our competition can’t match.
Adsmith has provided digital asset management for John Deere since 2013. Like a video version of iTunes, at present the system offers simple searches and easy downloads of over 50,000 clips.
