The Right Digital Asset Management System Mitigates the Challenge of Finding, Viewing, Sharing and Securing Corporate Video Content
Today, the Internet beast is hungry. You’ve got to feed it a full-course serving of new video content every week, all year long.
For companies across the nation, this presents two problems: First, they need to constantly create heaping helpings of video content. And second, they somehow have to keep track of it all. For a company like John Deere, the answer was simple: digital asset management (DAM).
What the Right DAM Can Do
With scores of video productions going on worldwide at any given moment, John Deere needed to graduate from storing and shipping stacks of video-content-laden hard drives to a simpler, faster, more reliable and secure system for tracking, locating, accessing, sharing and archiving video assets—in an effort to facilitate quick, convenient use by internal and external stakeholders.
As the productivity pain increased, management wisely opted for a custom-created system that functions like an iTunes for video: the Adsmith Digital Asset Management system, created by Beard Boy Productions.
Practicality Meets Functional Efficiency
The Adsmith DAM system is comprised of advanced digital technology leveraged by expert asset managers to empower the rapid ingestion, accurate meta-tagging, quick searches and easy downloads of footage, masters, stills, documents and more. Securely. Conveniently. Cost effectively.
Christened the “John Deere Video Library,” the Adsmith DAM system combines state-of-the-art digital asset management software with precise workflow protocols and tagging by a resident archivist to deliver a complete turnkey solution for the client.
A Productivity Engine
The John Deere DAM system now holds 40,000 clips totaling 50 terabytes of video data. The ag-equipment giant no longer needs duplicative reshoots of lost footage. Manhours spent by in-house producers and creatives searching for unarchived footage and masters are now zero. And improved productivity of the sales force, creative teams, upper management and vendors has been realized.
For clients across America, Beard Boy’s Adsmith division offers complete TV and video content solutions — from planning, producing and repurposing campaigns, to augmented reality and 3D animation, to multi-format output, media placement and digital asset management. Leveraging the talents of Clio and Emmy-winning advertising professionals to empower you to satisfy the media beast more intelligently, more creatively, more thoroughly and more economically.
Beard Boy is an Orange County video production company that has won scores of national, regional and local advertising awards on its way to producing over 1,000 TV spots, radio commercials and videos for clients nationwide. See samples of Beard Boy’s work click here.
