Household Spending, Consumer Viewing Preferences, Social Media Platforms Pushing Marketers Toward Increased Video Production
As marketers ponder their corporate marketing strategy, it might be wise to consider these three significant statistics:
- According to the Bureau of Labor Statistics, the average American household spent $57,311 this past year — on everything from housing and gasoline to dining and gaming.
- Of these active consumers, 73 percent prefer to get their purchasing information online and via video, according to a recent study. That’s one reason why Internet search engines now value video content more highly than text copy.
- Social media platforms, from Facebook to Twitter to Instagram have joined YouTube and corporate websites to form a direct connection between your company and your customers — a connection strengthened by video content.
Hence, one of the biggest trends for marketers in 2018 is forecasted to be an increase in video production — of all kinds, for all sorts of needs.
A Creative, Effective, Experienced Approach
As creative video and television advertising professionals with over two decades of experience, Beard Boy specializes in writing and producing video content for all kinds of clients, all across America. Along with — or apart from — their ad agency. On a project basis. At a fraction of the cost agencies charge.
Clients, past and present, include Anthem Blue Cross, Miller Beer, Bank of America, Carl’s Jr. Restaurants, Butterball Turkey, Stater Bros Markets, Los Angeles Angels of Anaheim, Marriott Hotels, Boston Scientific, California Department of Health Services, Olympus Cameras, Microsoft, John Deere, Lexus, Pacific Sunwear, Teledyne Controls, West Coast University, Orange County Business Council, Disney Home Video, Books on Tape and over 100 regional shopping malls.
Simple, Affordable, Impactful
“Our videos, TV spots and animations are a simple, affordable, impactful way for clients to position their brand and, in so doing, position their products and services,” stated Mike Smith, executive producer/creative director of Southern California-based Beard Boy Productions.
Beard Boy has won scores of national, regional and local advertising awards on its way to producing hundreds of TV spots, radio commercials and videos for clients nationwide. See samples of Beard Boy’s work click here
