Repurposing of Video Elements Brings New Efficiency to Advertisers.
These days, what’s good for the natural environment is equally good for today’s video environment: recycling—also known, in the contemporary parlance of video production, as “repurposing.”
It’s a simple idea to increase efficiency:
- First, you strategically plan a given video shoot to capture relevant footage of your people, your programs and/or your products.
- Next, you edit that footage, adding voiceover, music, motion graphics, etc. to produce the video project at hand.
- You then create an archive of the clips used in that video—along with the unused clips—for easy retrieval.
- Finally, you leverage footage from that archive to create new versions of the initial video for a wide variety of distribution opportunities—both now and in the future.
Given the hunger for video today, companies are finding that repurposing is an excellent way to amortize the cost of a single shoot over many executions.
Resourceful Repurposing Tips
When concepting, writing, shooting, editing and outputting a video project, consider how its content—from footage, to interviews, to graphics and music—might appropriately be recycled into video vehicles for distribution platforms such as:
- Your company Website
- Sales presentations
- Trade shows
- Employee orientation
- Investor relations
- YouTube
- Press releases and more.
A Creative, Effective, Experienced Approach
As creative video and television advertising professionals with over two decades of experience, Beard Boy specializes in writing and producing video content for all kinds of clients, all across America. Along with—or apart from—their ad agency. On a project basis. At a fraction of the cost agencies charge.
