Beard Boy Productions Notes That More Senior Boomers are Turning to Online Video for Product Information and Education
Tomorrow morning, the world will be different: Over 10,000 Baby Boomers (those born between 1945 and 1965) will turn 65, officially becoming, by most definitions, “seniors.” Though just 13 percent of the total population, these seniors represent nearly one quarter of all expenditures in America, according to the National Center for Policy Analysis. And that spending percentage is expected to rise substantially in the coming years.
A New Focus on Reaching Older Consumers
Undoubtedly, those reaching their golden years present a golden opportunity for marketers. That’s why today’s savvy marketing pros are embracing this growing market of heavy consumers of products and services with messaging that combines information, education and persuasive offers. More and more, they’re imparting those marketing appeals through video.
Seniors Seek Online Video for Purchasing Advice
A recent Google study revealed that nearly 60 percent of aging Boomers searched online for product information. Meanwhile, a National Research Corporation survey showed 20 percent of them look to social media for health care information, with Facebook far and away their primary platform.
Riding the Crest of This Wave
That’s one very good reason to enhance your company’s online video presence. A second reason: video content helps rank your Website higher in searches (you’re 50 times more likely to appear on Google’s first page if your site features video) while increasing time-on-site. And that gives you plenty of good reasons to explore new uses of video for your company.
A Creative, Effective, Experienced Approach
As creative video and television advertising professionals with over two decades of experience, Beard Boy specializes in writing and producing video content for all kinds of client, all across America. Along with — or apart from — their ad agency. On a project basis. At a fraction of the cost agencies charge.
Clients, past and present, include Anthem Blue Cross, Miller Beer, Bank of America, Carl’s Jr. Restaurants, Butterball Turkey, Stater Bros Markets, Los Angeles Angels of Anaheim, Marriott Hotels, Boston Scientific, California Department of Health Services, Olympus Cameras, Microsoft, John Deere, Lexus, Pacific Sunwear, Teledyne Controls, West Coast University, Orange County Business Council, Disney Home Video, Books on Tape and over 100 regional shopping malls.
Simple, Affordable, Impactful
“Our videos, TV spots and animations are a simple, affordable, impactful way for clients to position their brand and, in so doing, position their products and services,” stated Mike Smith, executive producer/creative director of Southern California-based Adsmith, a division of Beard Boy Productions.
Beard Boy has won scores of national, regional and local advertising awards on its way to producing hundreds of TV spots, radio commercials and videos for clients nationwide. See samples of Beard Boy’s work click here
