Beard Boy Productions Forecasts Exceptional Growth in Social, Mobile and Video This Year.

It’s a sign of the times: “What’s trending” has replaced “What’s new” as the nation’s favorite conversation starter. That in mind, Beard Boy Productions would like to share what’s trending in the world of marketing when 2018 kicks into high gear.

1. Social Media is Blowing Up 
Today, a Pew study reveals that 64 percent of adults use social networking sites. That’s up substantially from a year ago. Restaurants. Retailers. Hospitals. Manufacturers. Universities. Financial institutions — a wide range of marketers are utilizing tried-and-true digital communication platforms like Facebook and Twitter to get the word out on their products and services. But many are now turning to Instagram, as well. It affords an excellent opportunity to connect with customers, vendors, employees and investors with visual content that demonstrates your company’s differentiating benefits.

2. Mobile Marketing is on the Move
Your customers have you well in hand. These days, 68 percent of U.S. adults connect to the Internet exclusively through handheld mobile devices. What’s more, Google ranks mobile-oriented responsive Web sites higher than those that aren’t as mobile friendly. So maximizing your marketing experience around the needs and desires of these mobile users can be crucial to your campaign’s success.

3. Video is Winning New Converts
Once the province of direct mail, video has now become the primary source of lead conversion, with a full 70 percent of marketers today finding videos to be the best medium for converting leads into sales. From explainer videos to mission videos to product/procedure instructionals, video is now the number one way to reach customers and motivate them to take action. With the abundance of media platforms available, video is also practical. Shot content can easily be repurposed into a variety of different video uses — then posted on your Web site, social media sites and more.

A Creative, Effective, Experienced Approach
As creative video and television advertising professionals with over two decades of experience, Beard Boy specializes in writing and producing video content for all kinds of clients, all across America. Along with — or apart from — their ad agency. On a project basis. At a fraction of the cost agencies charge.

Clients, past and present, include Anthem Blue Cross, Miller Beer, Bank of America, Carl’s Jr. Restaurants, Butterball Turkey, Stater Bros Markets, Los Angeles Angels of Anaheim, Marriott Hotels, Boston Scientific, California Department of Health Services, Olympus Cameras, Microsoft, John Deere, Lexus, Pacific Sunwear, Teledyne Controls, West Coast University, Orange County Business Council, Disney Home Video, Books on Tape and over 100 regional shopping malls.

Simple, Affordable, Impactful
“Our videos, TV spots and animations are a simple, affordable, impactful way for clients to position their brand and, in so doing, position their products and services,” stated Mike Smith, executive producer/creative director of Southern California-based Beard Boy Productions.

Beard Boy has won scores of national, regional and local advertising awards on its way to producing hundreds of TV spots, radio commercials and videos for clients nationwide. See samples of Beard Boy’s work click here